Royal Challenge Whisky

As far as Indian Whisky brands that embody tradition, quality and smoothness there are very few that could stand up to Royal Challenge. It is a popular whisky brand in India and has received much appreciation for its taste even at the high price point. Royal Challenge has, over the years, emerged as a preferred drink for whisky drinkers who like their Scotch to be smooth and easy on the pocket.

In this article, we are going to take in-depth look at the Royal Challenge whisky – from its price and taste to variants and alcohol content etc; and better understand why it is one of the most favored whiskies in India.

About Royal Challenge Whisky

Royal Challenge, is one of India’s largest selling premium whisky brand and is owned by United Spirits Ltd (USL), a subsidiary of Diageo plc. It was launched in 1980 and India has loved it for more than 40 years.

What differentiates Royal Challenge is the Way It Is Made with a Unique Blend of Grain Spirits and Imported Scotch Malts;It’s smooth and has rich & original taste. The whisky is celebrated for its smooth and balanced flavor profile offering slightly smoky notes complemented by a mellow palette that will delight both the novice consumer as well as the whisky connoisseur.

Royal Challenge Whisky Variants

There are couple of famous alternatives available in Royal Challenge to suit all varieties likes and spirits.
Here is a list of the possible variants:

Variant NameTypeAlcohol By Volume (ABV)Description
Royal Challenge Premium WhiskyIndian Blended Whisky42.8%Smooth and rich blend of Indian grain spirits and Scotch malts.
Royal Challenge Gold ReservePremium Blend42.8%A more refined and matured blend with deeper notes of oak and vanilla.
Royal Challenge Whisky Price

The Royal Challenge Premium Whisky is now the best selling and most acclaimed variant available across India.

Read More: Blenders Pride 1 litre Price / Indri Whisky Price

Royal Challenge Whisky Price in India (2025)

The cost of Royal Challenge whisky will depend upon the state where it is sold as a result of different state taxes, freight costs and trade margins. Because the prices can vary quite widely, here’s an approximate price table for some of the major cities in India:

City180 ml (₹)375 ml (₹)750 ml (₹)1 Litre (₹)
Delhi180360720950
Mumbai200380760980
Bengaluru190370740960
Kolkata170340690900
Hyderabad180360710940
Chandigarh160330670880
Royal Challenge Whisky Price

Note: Prices may vary slightly depending on where you live.

Taste & Aroma Profile of Royal Challenge

Royal Challenge whisky has a smooth, well-blended style with good character and notes of malt. Its pleasant aroma and slightly smoky finish are equally nice whether you enjoy it on the rocks, neat or in a whiskey soda.

AspectDescription
ColourGolden amber with a clear shine
AromaMild notes of oak, caramel, and honey
TasteBalanced blend of malt sweetness and smoky undertones
FinishSmooth and lingering with a light woody touch
Royal Challenge Whisky Price

Its distinct blend of imported Scotch malts and Indian spirits amounts to something with great richness but also great affordability (one of the cornerstones in its appeal).

How Royal Challenge is Made

Royal Challenge whisky is a blend of Scotch malts imported from Scotland that are blended with the finest Indian grain spirits, manufactured under hygienic conditions. The mixing process is multi-staged to insure consistency of flavor.

Here’s how it’s made:

  1. Selection of Raw Materials : High quality barley, grains and malt are considered.
  2. Distillation: No detail is overlooked to preserve the scents purity and balance.
  3. Blending: Imported scotch malts are blended with Indian spirit in the ratio defined.
  4. Maturity: The blend is matured in oak casks which give this whisky a smooth, rich flavour.
  5. Bottling: The aged whisky is filtered and bottled in readiness for shipment.

This proprietary isobaric technology makes certain that every drop of Royal Challenge tastes the same.

Royal Challenge Whisky – Packaging and Presentation

The premium positioning of the brand is reinforced with a distinctive bottle. The bottle features:

  • A robust, clear-glass design with gold labelling.
  • Iconic Royal Challenge Crest for pride and heritage.
  • Wide base and little neck, it’s both functional and elegant.

The packaging is attractive to both more experienced imbibers and those new to premium Indian whiskies.

Royal Challenge Whisky Popularity in India

A proven name is Royal Challenge. They have a huge consumer base in India and has immense popularity being featured in many cultural and sport events such as cricket through various sponsorships and advertising.

Its reliability, ubiquity and easy-going taste make it one of the best-selling whisky brands in India. It is frequently compared to brands like Blenders Pride, Royal Stag and Imperial Blue in the semi-premium segment.

How to Enjoy the Royal Challenge Whisky Best

Whisky of everyone is according to ones taste but some frequently served with Royal challenge are;

  • Neat: For those who enjoy the unadulterated flavor of whisky.
  • On the Rocks: A couple of ice cubes open up a silky finish.
  • With Soda or Water: Great for a lighter, less sweet drink.
  • Whisky Cocktails: Mix up your Whisky based cocktails such as a Whisky Sour or Old Fashioned.

Royal Challenge vs Other Indian Whisky Brands

BrandPrice (750ml)ABVTaste Notes
Royal Challenge₹720–₹76042.8%Smooth, smoky, caramel hints
Royal Stag₹700–₹74042.8%Sweet, grainy, with vanilla tones
Blenders Pride₹950–₹100042.8%Rich, fruity, and oaky
Imperial Blue₹600–₹65042.8%Light, crisp, balanced flavour
Royal Challenge Whisky Price

Royal Challenge lies somewhere in between being affordable and offering a quality experience, which is an excellent compromise of taste and pricing.

Why People Love Royal Challenge

  1. Luxury on a budget: Provides only the best taste and aroma at an affordable price.
  2. Confidence Of Quality: Taste across the country.
  3. Smooth Blend: Designed for beginners and whisky lovers.
  4. Rich Heritage: Brand trusted in the hands of more than 40 years.
  5. Many Ways to Serve: Enjoy Neat, on the Rocks or in Cognac-Based Cocktails.

Nutritional Information (Approximate)

NutrientPer 30 ml Serving
Calories70–80 kcal
Carbohydrates0 g
Sugars0 g
Proteins0 g
Fat0 g
Alcohol Content12.8 g
Royal Challenge Whisky Price

Note: Whisky does not contain sugar or fat, but it should always be consumed responsibly.

Conclusion

Royal Challenge whisky is well entrenched in India’s semi-premium whisky space due to its smooth taste, competitive pricing and upscale packaging. Its smooth concoction of Scotch malts and Indian grain spirits makes it an absolute crowd – pleaser.

Whether it is a celebration, your moment of success or just relaxing after a long day, Royal Challenge stands out with its unique blend and packaging that no other liquor can match – The Spirit of Man!

FAQs

Q1. Who owns Royal Challenge whisky?

Royal Challenge is owned by United Spirits Limited (USL), which is part of Diageo India.

Q2. What is the alcohol percentage of Royal Challenge whisky?

Royal Challenge contains 42.8% alcohol by volume (ABV).

Q3. Is Royal Challenge a Scotch whisky?

No, Royal Challenge is an Indian blended whisky made using Indian grain spirits and imported Scotch malts.

Q4. What is the price of Royal Challenge 750ml in Delhi?

The average price of a Royal Challenge 750ml bottle in Delhi is around ₹720.

Q5. What makes Royal Challenge popular in India?

Its smooth blend, affordable price, consistent quality, and rich aroma have made it a household name among whisky lovers.

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